Forgotten Places: Cadillac House

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Saying that Cadillac has a bit of an image problem is like saying The Young Pope is “a bit” verbose. But before we delve too deeply into marketing jargon or brands, I feel it’s necessary to say that Cadillac’s cars– the big, two-ton rolling things that the company actually sells- are actually quite good at the moment. Arguably the best lineup they’ve ever had, actually. They just don’t sell. And it’s not as if the brand hasn’t been trying. Their management has international experience in the hopes of capturing some of that BMW (or rather, Infiniti) magic. They’ve moved their corporate headquarters out of Detroit and into Manhattan in an effort to distance themselves physically and ideologically from their corporate overlords at General Motors. They’ve even changed their logo. And yet, Escalades and CT6s sit off to the side of the luxury-car party, hands-in-pockets, incessantly checking their phones until it’s an acceptable time to leave. To find out why, I went downtown to visit Cadillac’s latest brand exercise. Welcome, everyone, to Cadillac House. Continue reading

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It’s A Lumberjack, And It’s Okay

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By the end of the 1960s, Land Rover was in a bit of a pickle. The postwar successes of the “Series” Land Rovers had long worn off, and there was a new go-anywhere, rough-and-tumble, off-road rookie encroaching on the brand’s territory: The Toyota Land Cruiser. The Toyota had been a thorn in Land Rover’s side for a long time, namely on account of the Land Cruiser’s remarkable ability to not break down all the time. In 1970, Land Rover fired back, in typical British fashion, by classing up the joint. This is a 1993 Land Rover Range Rover.  Continue reading

Love In The Time Of Corolla

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If it were an ice cream flavor it would be vanilla. If it were a member of the Avengers it would be Hawkeye. If it were a Neil Gaiman book it would be The Ocean at the End of the Lane. If it were a Supreme Court Justice it would be Anthony Kennedy. If it were a snack food it would be Rold Gold pretzels. If it were an order at Starbucks it would be a “small dark roast, with room for milk and that’s all, thank you.” This is a 1980 Toyota Corolla. Continue reading

Comfort Zone

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BMW is well known for its sporty, small sedans and sedan-based coupes. They start to fall down, however, when it comes to anything outside of that particular sliver of the market. BMW has never really had a sports car that could compete with Porsche, and their bigger cars have always been overshadowed by the likes of Mercedes and Audi. But as I learned from the movie She’s All That, just because something’s relatively unknown doesn’t mean it’s not worth getting to know. So let’s get to know a big BMW. This is a 1973 BMW 3.0 CS.  Continue reading