Ramblin’ Man

dsc_0432

If you look at the vast majority of marketing materials today, you’d be forgiven for thinking that you’ll be unceremoniously shipped off to Timbuktu at the age of 41. The youth are the demographic that gets all the attention- and that’s fine. Millennials have given the world all kinds of great things: from apps that summon personal chauffeurs to your door to shops that sell only cookie dough. But recently, the 18 to 40 demographic has made a terrible mistake. The tastemakers have made something in poor taste. And this car can explain why. This is a 1965 Rambler Classic 770 Cross Country.  Continue reading

Advertisements

Forgotten Places: Cadillac House

IMG_6050.JPG

Saying that Cadillac has a bit of an image problem is like saying The Young Pope is “a bit” verbose. But before we delve too deeply into marketing jargon or brands, I feel it’s necessary to say that Cadillac’s cars– the big, two-ton rolling things that the company actually sells- are actually quite good at the moment. Arguably the best lineup they’ve ever had, actually. They just don’t sell. And it’s not as if the brand hasn’t been trying. Their management has international experience in the hopes of capturing some of that BMW (or rather, Infiniti) magic. They’ve moved their corporate headquarters out of Detroit and into Manhattan in an effort to distance themselves physically and ideologically from their corporate overlords at General Motors. They’ve even changed their logo. And yet, Escalades and CT6s sit off to the side of the luxury-car party, hands-in-pockets, incessantly checking their phones until it’s an acceptable time to leave. To find out why, I went downtown to visit Cadillac’s latest brand exercise. Welcome, everyone, to Cadillac House. Continue reading

It’s A Lumberjack, And It’s Okay

dsc_0374

By the end of the 1960s, Land Rover was in a bit of a pickle. The postwar successes of the “Series” Land Rovers had long worn off, and there was a new go-anywhere, rough-and-tumble, off-road rookie encroaching on the brand’s territory: The Toyota Land Cruiser. The Toyota had been a thorn in Land Rover’s side for a long time, namely on account of the Land Cruiser’s remarkable ability to not break down all the time. In 1970, Land Rover fired back, in typical British fashion, by classing up the joint. This is a 1993 Land Rover Range Rover.  Continue reading

Love In The Time Of Corolla

dsc_0833

If it were an ice cream flavor it would be vanilla. If it were a member of the Avengers it would be Hawkeye. If it were a Neil Gaiman book it would be The Ocean at the End of the Lane. If it were a Supreme Court Justice it would be Anthony Kennedy. If it were a snack food it would be Rold Gold pretzels. If it were an order at Starbucks it would be a “small dark roast, with room for milk and that’s all, thank you.” This is a 1980 Toyota Corolla. Continue reading